Groupinsight uses a patent-pending crowd sourcing technique called Adaptive Survey® Technology to gather and prioritize open-ended text in a single project.
One Adaptive Question® with 300 responses will deliver about 100 prioritized answers compared to one answer from SurveyMonkey, Qualtrics, Zoomerang or any other online survey tool. An adaptive Question® processes thousands of ideas – even those you didn’t ask. Executives with more information make better decisions.
"Adaptive Surveys® are dynamic and enable visualization of streaming survey data. Adaptive surveys require dramatically fewer questions, yet provide more business insights. Adaptive effectively quantifies open-ended comments. Adaptive generates new ideas not conceived in a traditional design." – Professor Raghu Santanam, W. P. Carey School of Business, Arizona State University
Respondents can take their time to thoughtfully answer a very few questions in their own words. Adaptive Survey® Technology uses crowd sourcing to quantify open-ended answers. On average, an Adaptive Survey® requires only 20% of the questions contained in your existing survey. This naturally leads to lower respondent fatigue, higher completion rates versus other survey platforms.
"The Adaptive Survey® platform is an incredibly powerful tool for quantifying and ranking open ended feedback. When I was a product manager at Intuit, I utilized this platform to help prioritize customer feedback and take actionable steps toward addressing opportunities. The team and the technology are outstanding." – Ali McCourt, Advisory Services Digital Practice at PwCAdaptive Questions® deliver specific solutions to your question sorted in priority order. You never have to guess which solution to implement for the highest return. You also get solution categories that allow you to allocate resources appropriately.
"… an impressive breakthrough…Adaptive Surveys® are insight generating, easy to deploy, yield clear & compelling outputs regarding customer wants & needs and are cost effective. I recommend it for any thriving company that wants to stay on top of the pulse of the market – or for any not-yet-thriving company that wants to accelerate success by better understanding customers & prospects." – Michael Eckhardt, Chasm Institute Director
Advisory Services Digital Practice at PwC
Chasm Institute Director
W. P. Carey School of Business, Arizona State University