Using Adaptive Survey® Technology for Your Employee Net Promoter Program (eNPS).

According to Forbes Magazine1 and Entrepreneur2 happy employees make happy customers and improve the bottom line. One method for measuring employee satisfaction is called Employee Net Promoter Score or eNPS. Essentially, loyal employees are likely to recommend the company to their friends as a good place to work. In order to make positive changes in you company, you need to know more – how to increase employee loyalty. CloudMR’s Adaptive Survey® Technology is designed to gather open-ended improvement suggestions from employees and prioritize them using our patent-pending crowd-sourcing technique. It delivers specific actionable improvements along with general areas that need the most attention.

Here is what a typical eNPS survey using Adaptive Survey® Technology® looks like.

  1. The Employee Net Promoter Question: How likely are you to recommend ABC Company to your friends and family as a good place to work?
  2. A Single Adaptive Question: What should we do to increase the chances that you will recommend ABC Company to your friends and family as a good place to work?
  3. Just to make sure employees get a chance to say what they want: If you have other comments for the executive team at ABC Company, please enter them here.

That’s it. These three questions deliver more actionable insights than any eNPS survey we have seen. Assuming you get 300 or so responses, the Adaptive Question® will deliver about 100 prioritized improvement suggestions. Our system also groups all suggestions using a patent-pending crowd-sourcing technology that will identify the general areas that need more resources. The output looks like this.

At the very heart of NPS is the assumption that loyal employees create positive word of mouth. Add one Adaptive Question® to the above survey for Promoters only, “What would you say to a friend or family member who is considering employment at ABC Company?” This will get you the top categories for your recruiting along with specific wording to use in advertising and social media.

1 Blake Morgan, Forbes Magazine, March 4 2015

2 Tommy Petrogiannis, Entrepreneur, September 19, 2014

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